We are glad to anounce that following 70 well-reputed years of developing specialist chemical solutions, Electrolube has decided the time had come to elevate it’s position and presence worldwide as a leading provider of electro-chemical solutions.
The new brand identity has been launched at Productronica Exhibition in November 2013 following a major, year-long investment in rebranding the company worldwide. Under the pertinent, new strapline , “The Solutions People”, Electrolube aims to communicate their technology led approach to collaborative problem solving and reflect their customer and people focused ethos.
So what's changed?
- The logo – expresses who we are
- The packaging - Bright, modern, colour-coded packaging, featuring 22 languages
- The brochures - A full range outlining Electrolube’s product expertise
- The Website - A comprehensive, easy to navigate web site
What hasn't changed?
- The people
- The passion
- The products
- The expertise
